sports psychology
Mindset coaching
Learn how champions get the gold
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1:1 Consulting
The ideal choice if you want a personalized plan that is tailored to your goals and lifestyle.
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Books
Jim is also the author of several bestselling books.
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Podcast
Go inside the mind of elite athletes, coaches, entrepreneurs, creators, and more.
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Online Courses
Coming Soon!
featured book
other books
THE CHAMPION'S MIND
Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most.
THE CHAMPION'S COMEBACK
Leading sports psychologist Jim Afremow, author of The Champion’s Mind, knows what makes good athletes great, especially when they come back to win after facing devastating injuries, tough obstacles, or seemingly insurmountable odds. Making a comeback isn’t just about raw talent or athletic ability—it’s the mental game that counts most.
Consulting
Contact me today about mindset coaching
Whether you run a sports club, company, military unit or any other kind of organization, high performance is high performance. The best teams prioritize mental skills development to give themselves a crucial edge over the competition and create a culture of sustained excellence. Put Jim's proven methods into action via an in-person or virtual engagement to elevate your group from contenders to champions.